June 8, 2011
Lessons from the congressman's antics?
1. Don't go trolling on Facebook and Twitter expecting to score with strangers.
2. Don't send compromising pictures of yourself on the Internet to anyone.
3. Social media has changed the world but people are still the same.
4. Don't lie about social media use.
5. Don't hold a press conference to lie your way out of trouble.
6. Get professional help (that includes social media experts such as Web Face and/or psychologists) before failing the first 5 lessons.
Seek professional help....redux
Let's go from one lie to the next. Ohio State University and its football program received some harsh criticism for its handling of the problems surrounding former Coach Jim Tressel. Coach Tressel got caught up in deceiving the NCAA for violations of rules by star players.
The university held a poorly planned press conference in March to try and deflect criticism. It backfired. Here is the AP coverage http://youtu.be/egY96nbIziA of the conference. Note to Gene Smith...be very careful what you say when cameras are around.
Today's new marketing rules are:
1. Reality matters, your image (or brand) doesn't.
2. Collaboration over control
3. You can't buy attention, you earn it.
Ohio State failed (as did Rep. Weiner) in adapting to the new marketing rules. Again, seek professional help if you have the uncontrollable urge to hold a press conference to defend yourself.
The university held a poorly planned press conference in March to try and deflect criticism. It backfired. Here is the AP coverage http://youtu.be/egY96nbIziA of the conference. Note to Gene Smith...be very careful what you say when cameras are around.
Today's new marketing rules are:
1. Reality matters, your image (or brand) doesn't.
2. Collaboration over control
3. You can't buy attention, you earn it.
Ohio State failed (as did Rep. Weiner) in adapting to the new marketing rules. Again, seek professional help if you have the uncontrollable urge to hold a press conference to defend yourself.
Don't go off half cocked
If you run into a little scrape, Web Face is here to help. We are experienced, truth-seeking social media and video experts who will not let you go off half-cocked..... The marketing rules are changing. Don't get caught on tape with your pants down (or your shirt off!). Social media and video are like other tools. They are great when used properly. If not, then danger ensues.
Webface
If you no longer wish to receive this newsletter, please respond to this email and you will be eliminated (from the mailing list...)
No comments:
Post a Comment