June 21, 2011
Chillicothe Gets It
The Chillicothe Gazette ran an editorial by Web Face's John McGory on the need for The Ohio State University to go to school to brush up on today's new marketing rules. The university and its football program got caught up using old school crisis management tactics in today's hyperactive media world. Not surprisingly, the university took a public relations beating. Read the story here http://www.chillicothegazette.com/apps/pbcs.dll/article?AID=/201106190730/OPINION02/106190309
LeBron and the Real World
George Vecsey wrote an excellent article in the June 18 New York Times focused on LeBron James' rant about fans getting back to the real world. Vecsey said LeBron did his best Richard Nixon imitation ("You won't have Dick Nixon to kick around anymore") in venting his frustration over fans' glee over his failures. Vecsey discusses social media and its role in the growing nastiness between sports stars and the people who pay the freight. He even quotes a Tom T. Hall song. Got to love it. Read it here
7-Step Business Social Media Plan
Pam Moore provides a seven-step social media plan for business http://zite.to/m9hYpn in this article. Beware, it is more than slapping up a Facebook page and waiting for your new customers to come rolling in the door. The plan requires integration of your business and marketing objectives into your social media efforts. But for those who persevere, it will be worth the effort.
She recommends hiring a consultant like Web Face to help devise a custom program that fits your business goals. She cautions that the plan must be designed specifically for your business and its objectives. Web Face customizes all of its social media plans. Go here to learn more about how Web Face can help you with custom Internet services http://web-face-solutions.com/internet.html.
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